Design & Brand Psychology
Design that makes a decision. A brand works before anyone reads a word, and that effect can be planned rather than left to chance.
What you bring me in for
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Your brand has grown and looks slightly different everywhere you meet it.
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You want to understand why your audience reacts differently than you expected.
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A new product needs a face that fits the company.
What I do
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Logos and wordmarks
A mark that holds up at 16 pixels as well as on a wall.
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Brand identity
Mark, type, colour and tone as one coherent system.
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Brand psychology
Why a design works, demonstrated rather than asserted.
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Brand strategy
Positioning, tone and promise, before anything gets designed.
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Websites
Appearances that belong to the brand rather than sit beside it.
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Design systems
Rules and building blocks others can carry on with.
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Interface design
Surfaces that take work off your hands instead of demanding attention.
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Business stationery
Letterhead, quote, invoice and card, all of a piece.
Got something stuck between domain logic and technology?
Tell me briefly what it’s about. I’m looking forward to hearing from you.